Your logo is the first thing customers see. Getting it right matters — but spending thousands before you've validated your business doesn't. Here are three options at different price points.
TL;DR: Quick Comparison
| Option | Cost | Uniqueness | Time to logo | Best for |
|---|---|---|---|---|
| Looka | $20 one-time / $96/yr brand kit | High (AI-generated) | 10 minutes | Fast, professional, scalable |
| Canva | Free / $15/mo Pro | Medium (template-based) | 30–60 min | DIY, budget-conscious |
| Fiverr | $50–150 for good quality | Highest (custom) | 3–7 days | Businesses ready to invest |
Our pick for most new businesses: Looka — AI-generated, genuinely unique, affordable one-time price for a complete logo package.
Looka
Looka uses AI to generate logo options based on your industry, style preferences, and color choices. The results are professional and more unique than template-based tools — no design skills needed.
Pricing:
- Basic logo package: $20 (PNG files, commercial rights)
- Premium logo package: $65 (SVG + PNG, all file formats, transparent background)
- Brand kit subscription: $96/yr (logo + business card, email signature, social media templates)
Best for: New businesses that want a professional, unique logo quickly without a big investment
Pros:
- AI generates hundreds of unique options
- Genuinely looks designed, not templated
- Affordable one-time fee for full files
- Brand kit handles all your brand assets at once
- Regenerates unlimited options until you're happy
Cons:
- Not as fully custom as a human designer
- Brand kit is subscription-based (one-time logo purchase is better value for most)
Canva
Canva is the most popular design tool in the world — and it has a dedicated logo maker. You start from a template and customize colors, fonts, and icons.
Pricing:
- Free tier: limited templates, no vector export
- Pro: $15/mo — removes restrictions, adds SVG export and premium assets
Best for: Businesses that already use Canva for social media and want to keep everything in one tool; very small budgets
Pros:
- Free tier is genuinely usable
- Huge library of icons and fonts
- Easy to update your logo later
- Integrates with all Canva's other design tools
Cons:
- Template-based means your logo may look like thousands of others
- Vector (SVG) export requires Pro subscription
- More time investment than Looka for a comparable result
- Less ownership — Canva's terms allow others to use the same base assets
Fiverr
Fiverr connects you with freelance logo designers at all price points. A genuine human designer can create something completely custom to your brand.
Pricing:
- Budget range ($5–30): Usually template-based work, low quality
- Mid range ($50–150): Solid quality from experienced designers; request Fiverr Pro for vetted professionals
- Premium ($200+): Studio-quality work for established businesses
Best for: Businesses ready to invest in a truly unique brand identity; anyone who wants custom files and revisions
Pros:
- Completely custom result
- You own full rights (confirm in the gig details)
- Can brief the designer on your exact vision
- Revisions included in most gigs
Cons:
- Takes 3–7 days (longer for revisions)
- Quality varies widely — vet sellers carefully using reviews and portfolio
- More expensive than AI tools for comparable results
Our Recommendation by Use Case
Just starting out, need a logo fast: Looka
Pay $65 once, get professional vector files, and move on to building your business. More unique than Canva, faster than Fiverr.
Already using Canva for social media and need something simple: Canva Pro
$15/mo covers your whole design toolkit, the logo included. Get the SVG export — don't settle for PNG-only.
Ready to invest in a real brand identity: Fiverr (budget $100+)
Brief a Fiverr Pro designer, get 3 revisions, and end up with something genuinely yours. Worth it when you're past validation stage.
The Bottom Line
Start with Looka if you're in the early stages — $65 for a complete logo file set is excellent value, and the AI results are consistently good. Once your business is generating revenue, budget for a custom designer through Fiverr to refine your brand identity.
Before designing your logo, make sure your brand name is available everywhere. Namecheckly checks your domain and all major social media handles at once — so you can secure your name before investing in brand assets.