Do I need a logo before I launch?

You need something, but it doesn't have to be final. A clean wordmark of your brand name in a well-chosen font is a perfectly acceptable launch logo, and many established brands never move beyond one. What you should not do is launch with a placeholder you're embarrassed by, or delay launching for weeks while you agonise over an icon.

What file formats do I need for my logo?

At minimum: a vector file (SVG or PDF) as your master copy, a transparent PNG for web and social use, and a solid-background version for places that don't support transparency. The vector file is the important one — it scales to any size without losing quality, so you can use the same file for a favicon and a shopfront sign. If a logo tool only gives you a low-resolution PNG, you will have to redo the work later.

How much should a first logo cost?

For a business that hasn't validated its idea yet, $0–50 is a sensible range. AI logo makers like TurboLogo let you design free and pay under $20 for vector files with commercial rights. Hiring a designer for $500–2,000 makes sense once you have revenue and a clearer sense of your market position — not before.

Can I change my logo later?

Yes, and most businesses do. A logo change is far less disruptive than a name change — your domain, social handles, and search rankings all stay intact. This is exactly why your name deserves more upfront care than your first logo does.

Should my logo include my full brand name?

Early on, yes. Nobody recognises a standalone icon from a brand they've never heard of — the swoosh only works because everyone already knows the name attached to it. Use a combination mark (icon plus name) so you get a recognisable symbol and a legible name in the same asset, then drop to the icon alone once you have real recognition.

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