Use a branded name if you want to scale and hire other planners; use your name if you're solo and building personal brand recognition. "Sarah's Weddings" works if you're the face of the business. "Ethereal Events" scales as you add team members. Either way, check both options for domain and Instagram availability before deciding.

Skip the obvious (Love, Romance, Dream). Try Vows, Atelier, Bloom, Ember, Gather, Moment, Soirée. Pair with a descriptor for depth: "The Silk Soirée" or "Gilded Gatherings." Test your name aloud—does it feel authentic to your style? Does it work across Instagram, a website header, and a business card? If it feels right, it probably is.

Yes, claim all four. Instagram and Pinterest are where engaged couples plan; TikTok reaches younger clients; Facebook still drives inquiries. You don't need unique content for each, but use the same handle everywhere. Check Namecheckly for fast cross-platform availability, then reserve inactive accounts even if you don't post to them yet.

Search your city and neighboring areas on Instagram, Google, Yelp, and The Knot. Check your state's business filings for similar names. The wedding industry is fragmented by geography, so a name used in another state is usually fine. Still, uniqueness matters for branding—you want couples to remember you, not confuse you with someone else.

Only if you're staying specialized long-term. "Bloom Florals" signals flowers; adding "& Design" later feels odd. Go with a master brand name instead. Explain your specialties on your website and portfolio. This gives you room to expand—maybe photography to florals, or florals to full event design as your business grows.