What makes a good business name?

A good business name is available, easy to spell, easy to pronounce, distinctive, and scalable as your business grows. It should pass the radio test, stand out in search results, and ideally have matching domain and social handle availability.

Should my business name match my domain name?

Yes, whenever possible. A matching domain name (especially the .com) builds trust and reduces confusion. If the exact match is taken, choose a close, clean variation rather than forcing a misspelling.

Do I need the .com for my business name?

No, you don’t need the .com to launch, but it remains the most trusted and discoverable extension. If you’re a tech startup, .io, .ai, or .app are strong alternatives. Many companies start with a secondary domain and upgrade later.

Should I avoid trendy or "startup-style" names?

Yes. Trendy suffixes like “-ify,” “-ly,” and “pix” tend to age poorly and make your brand feel generic. Timeless, simple, and clear names outperform trendy ones long-term.

How do I test whether a business name is good?

Run these tests: Radio Test: Can someone hear it once and spell it correctly? Google Test: Does it get buried under unrelated search results? Availability Test: Check domain + social handles using Namecheckly. International Check: Make sure it doesn’t have unintended meanings in major languages.

How do I know if my business name is legally available?

Start with a basic trademark search on USPTO (or your country’s registry). If you plan to scale, consult a trademark attorney for a full clearance check.

How do I choose a business name that is actually available?

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